"Confusing the principles of journalism with the technique also makes us vulnerable to imitators who want to hitchhike on the credibility of journalism by looking like it but who are fundamentally engaged in different work, such as commercial propaganda or infomercialism.
This confusion of technique with principle has also contributed to what New Yorker media Ken Auletta has called “The Bimbo Factor.” By Bimbo Factor, Ken does not mean putting good-looking women with empty heads on TV. He means producing stories that look good but are empty of meaning. The Bimbo Factor is why we see so much technically slick and skillfully put-together journalism that is empty, unthinking, and unimportant.”
See on rjionline.org